The Asian Banker

CIMB Niaga penetrates into Indonesia’s underbanked segment via Go Mobile
The bank’s mobile banking app provides customers with ease of access in addition to reducing operational costs and traffic from conventional branches.

Jul 09, 2013 | Levina Lim

Preamble CIMB Niaga is the fifth largest bank in Indonesia with over 600 branches and 2500 ATMs nationwide. Indonesia has a mobile penetration rate of 92% as per 2012 and the country’s mobile cellular subscriptions per 100 people reached 103 in 2011, which means that the average citizen possesses more than one mobile phone. Mobile penetration in the country is higher than banking penetration as three telcos have eaten into the banking revenue. The challenge CIMB Niaga realised that it would be difficult to compete head to head with other…

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Categories: Channels, Customer Centricity, Mobile Banking, Retail Banking, Technology & Operations
Keywords: CIMB Niaga, SAP, Go Mobile, Mobile Money
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