Saturday, 11 July 2020
Editorial

MB Bank was awarded Most Improved Bank of the Year, Best Digital Loan Product and Best Automobile Loan Product at The Asian Banker Vietnam Awards 2020

By The Asian Banker

  • MB Bank embarked on a new brand image to reflect its journey to become a modern, digital and customer-centric bank
  • The bank’s “Super Fast Loans” was able to generate significant improvements for online loan placement and customer experience
  • The bank’s solid Automobile Loan proposition helped achieve growth in business revenue and customer base

Hanoi, 9 April 2020 – MB Bank received Most Improved Bank of the Year, Best Digital Loan Product and Best Automobile Loan Product at The Asian Banker Vietnam Awards 2020.

MB Bank embarked on a new brand image to reflect its journey to become a modern, digital and customer-centric bank

MB Bank embarked on a new brand image to reflect its journey to become a modern, digital and customer-centric bank

The bank’s “Super Fast Loans” was able to generate significant improvements for online loan placement and customer experience

MB Bank is able to provide funding to its customers within three minutes through its “Super Fast Loans” mobile banking product. The transaction process for customers was made easier by automatically estimating customer credit based on their loan history with the bank and other credit institutions, verifying transaction by digital one-time password and registration using e-KYC. This product significantly contributed to the bank’s revenue for the year and converted more customers to become mobile app users. More than that, this product helped decrease cash transactions in the country.

The bank’s solid Automobile Loan proposition helped achieve growth in business revenue and customer base

Given the relatively low car penetration in Vietnam, MB Bank strategically tapped both bank and non-bank customers by leveraging online and offline channels. It demonstrated a strong proposition in improving customer experience, hence bringing the bank both top-line growth and new customers by year end.

About The Asian Banker

The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The Singapore-based company has offices in Singapore, Malaysia, Manila, Hong Kong, Beijing, and Dubai, as well as representatives in London, New York, and San Francisco. Its business revolves around three core business lines: publications, research services and forums. The company’s website is www.theasianbanker.com

Visit The Asian Banker Vietnam Awards 2020 official page at Finance Vietnam 2020

For further information, you may get in touch with:
Mr. Mobasher Zein Kazmi
Head of Research
Email: mkazmi@theasianbanker.com 



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