Range of app-based lenders are latest competitors to large established rivals
Best Digital-Only Bank in the UAE - Mashreq Neo
The winning bank embarked on a journey to provide a seamless digital experience for customers, starting by trimming down the processing time of services by 45%. It also diversified its products and offerings with the launch of a community savings product, digital insurance application, and gamified virtual draws for remittance transactions that enables customers to win prizes. The bank witnessed double-digit increase in its customer base, 90% of which was acquired digitally. The Best Digital-Only Bank in the UAE is Mashreq Neo.
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You may visit the Excellence in Retail Financial Services page at http://awards.asianbankerforums.com/retailfinancial/
For further information on the collaterals for winning banks, please contact:
Mr. Mobasher Zein Kazmi
Head of Research
Tel: (+61) 452 514 145
Email: mkazmi@theasianbanker.com
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