The Best Chatbot/Voice Banking Initiative Application in Thailand is awarded to KASIKORNBANK
The winning bank developed a chatbotto improve customer experience for their automobile leasing, housing loans, credit cards, and small business loans payments. It provided personalised content and relevant banking service suggestion based on customers’ behavior and preference. To lessen human interaction and improve user engagement, the bank also integrated Natural Language Processing for users to better understand the Thai language. As a result, the chat bot has answered more than 45 million inquiries, 80% of which are first time resolution without intervention of live agent.
For providing highly relevant cost-efficient proprietary services to its customers, The Best Chatbot/Voice Banking Initiative Application in Thailand is awarded to KASIKORNBANK.