Kasikornbank awarded Best Frictionless Customer Relationship Management at The Asian Banker International Excellence in Retail Financial Services Awards 2019

• Kasikornbank allows customers to add membership cards in its mobile banking application
• The platform has greatly increased the number of member card users
• The service provides users with a seamless onboarding experience and exceptional functionality

Dubai, March 21st, 2019 - Kasikornbank was awarded Best Frictionless Customer Relationship Management at The Asian Banker International Excellence in Retail Financial Awards 2019. The awards ceremony was held in conjunction with The Excellence in Retail Financial Services Convention 2019at Conrad Dubai, U.A.E on March 21st, 2019.

In the picture: John Holder, Chief Technologist, Realities Centre;Member of the International Advisory Council of Excellence in Retail Financial Services Awards Programme; Richard Hartung; WirawatPanthawangkun, Senior Executive Vice President,Kasikornbank

Kasikornbank allows customers to add membership cards in its mobile banking application
In a first-in-the-market effort to integrate lifestyle spending with a seamless banking experience, Kasikornbankhas allowed its customers to add virtual membership cards in the bank’s mobile banking application K PLUS. The loyalty card platform, introduced in mid-2018, allows customers to enjoy privileges without holding on to plastic cards, and earns them loyalty points for each transaction to the bank’s partners.

The service provides users with a seamless onboarding experience and exceptional functionality

K PLUS offers a hassle-free onboarding experience by allowing users to easily add or register member cards, with validation done in seconds. Users can easily view available balances, and  automatically earn more loyalty points if member cards are linked to the bank’s payment ecosystem, such as through QR payment. Users can also earn and spend points in the bank’s online marketplace.

The platform has greatly increased the number of member card users

With five member cards from different industries to date, the number of member card users more than tripled within 6 months of the service’s launch. The proportion of the bank’s mobile customers with a membership card currently stands at around 3% and is expected to continue growing in the coming months as the bank continues to build on its digital lifestyle ecosystem.

The International Excellence in Retail Financial Services programme is one of the most rigorous, prestigious and transparent awards programme for consumer financial services in the world. Covering all of the Asia Pacific, the Middle East and West Africa, the programme was instituted in 2001 to recognise the pursuit of excellence amongst retail financial institutions. The programme evaluates more than 300 banks and non-bank retail financial services players in more than 42 countries, via a rigorous audit-based approach. Detailed evaluation criteria for each category may be found at http://awards.asianbankerforums.com/retailfinancial/criteria-country

About The Asian Banker International

The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The Singapore-based company has offices in Singapore, Malaysia, Manila, Hong Kong, Beijing, and Dubai, as well as representatives in London, New York, and San Francisco. It has a business model that revolves around three core business lines: publications, research services and forums. The company’s website is www.theasianbanker.com

You may visit the Excellence in Retail Financial Services Awards gallery at https://www.facebook.com/pg/TheAsianBanker/photos/?tab=album&album_id=10157080239284804

For further information on the collaterals for winning banks, please contact:

Mr. Alfred Labicassi
The Asian Banker
Email: alabicassi@theasianbanker.com