Monday, 15 April 2024

Best Social Media Engagement Initiative/Application - UnionBank of the Philippines

5 min read

By The Asian Banker

The winning bank launched a social media campaign aimed at promoting the benefits and convenience of using digital banking in the Philippines. The two-week awareness campaign recorded more than 15 million views on Facebook and Instagram, and over 4.8 million on Youtube. The bank saw a 116% year-on-year increase in registered digital users, with more than 50% are digitally active users.

For launching a successful social media campaign that creates better leads generation and conversion,  the Best Social Media Engagement Initiative/Application is awarded to UnionBank of the Philippines.

About The Asian Banker

The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The global research company has offices in Singapore, Malaysia, Hong Kong, Beijing and Dubai as well as representatives in London, New York and San Francisco. It has a business model that revolves around three core business lines: publications, research services and forums. Visit for details.

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