Tuesday, 25 June 2024

Best Personalisation Initiative in Hong Kong goes to ‘Next Best Action Product Recommendation Engine’ by Dah Sing Bank

5 min read

By The Asian Banker

Best Personalisation Initiative in HK 2024

Covering a wide scope of retail products and customers, the winning next-best action recommendation engine utilises AI-based customer insights and stronger analysis based on over 280 data sets including demographics, transaction, behavioral and external data. As a result, the winning bank witnessed 56% increase in incremental revenue from the solution, significantly higher than the peers, alongside 4X growth in segments like credit card loans, 5X growth in conversion rates and the ability to reach 60% additional customers than before. 

For greatly improving sales and marketing effects, the award of Best Personalisation Initiative in Hong Kong goes to ‘Next Best Action Product Recommendation Engine’ by Dah Sing Bank. 



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