Monday, 15 April 2024

Best Digital Credit Evaluation Initiative - Kasikornbank

5 min read

By The Asian Banker

Its implementation of innovative credit approval and monitoring solutions is driven by big data analytics.

Using big data together with AI & machine learning technology for fraud prevention, it has reduced the number of fraud unsecured loan income document cases as well as internet fraud cases more than 3-fold. Through persona-based credit scoring models tailored to specific customer segments, it has acquired over 20% more new-to-credit customers. By enhancing income estimation models with non-financial and alternative data, it has achieved accuracy improvements of up to 30%.

For its commitment to leveraging data analytics for personalised credit decisions and fraud prevention, the award for Best Digital Credit Evaluation Initiative goes to KASIKORNBANK.

 



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