Best Digital Brand Campaign in the Philippine goes to Maya
This winning institution has leapfrogged its peers by innovating its existing products and services for evolving consumer needs. This institution encompasses its all-in-one value proposition with its tagline “It’s everything and a bank”.
It recorded an impressive 650,000 user registration and $92 million (PHP 5 billion) deposit balance in just 3 months from launch, relatively high compared to its competitors.
One million engagements were recorded on various social media platforms, and it also recorded a 4.8 rating on the App Store and 4.7 rating from the Google Play Store.
For having high volumes of engagement, and a positive business impact, the award for Best Digital Brand Campaign in the Philippine goes to Maya.