Saturday, 15 June 2024

Best Credit Card in the Philippines goes to EastWest Bank’s JCB Credit Card

5 min read

By The Asian Banker

The winning credit card has shown impressive figures, averaging 2,666 cards issued monthly, a total of 24,006 card issued from October 2022 to June 2023. It accounted for 23% of all new customers acquired by the bank during this period.

The card contributed 3.4% to the bank’s total credit card billing, even though it represented only 2.1% of the bank’s entire card base.

This credit card from the winning bank has introduced notable innovations tailored for lifestyle-focused consumers. With a special emphasis on travel-related benefits and an integrated chatbot service, a commendable 42% of its credit card users use the chatbot for their daily transactions.

For strong innovation, promising revenue stream, and early success in customer acquisition position, the award for Best Credit Card in the Philippines goes to EastWest Bank’s JCB Credit Card.



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