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The Asian Banker One Big Question is a quarterly debate held as part of our effort to solve practical problems that bankers across the region are facing. Bankers will be encouraged to share key business issues and a community driven debate is organised to find a solution. Industry/subject matter experts are invited to provide their views on the topic before we open up to the floor for our audience to vote, sharing their view. At the close of the campaign, we will organise a teleconsultation session to discuss our findings and conclude the campaign.
Customer onboarding: What will it take?
While responsive customer support is essential at many points in the cycle, it is especially important early on in the conversion process. So the question is what are you doing to get your customers onboard? How are you gaining a league of faithful followers to your brand? Can technology help you, or hinder your efforts?
With increased competition across the board in every single industry today, how can you ensure dominance in customer onboarding? Vote now as we run up a new campaign in our series of OBQ, which will conclude in a teleconsultation to present our findings.
All Comments (7)
Thanks to innovation in Mobile Apps, it is more and more accepted.
21st October 2014 12:46 AM
the access to and information of technology is still low. Most of the customer still prefer to have face to face connection instead of using internet.
20th October 2014 07:10 AM
Customers still don't trust banks completely. Banks also don't make it very easy by sloppy service. Hence many customers prefer to turn up at the bank and get it done and get a signed acknowledgement for services.
20th October 2014 04:13 AM
Digital banking will clearly be the way moving forward. As the younger generations are more IT savvy, they will be more receptive in dealing with banking matters on-line. In fact, performing transactions at the bank branches will deem to be a waste of time.
20th October 2014 03:04 AM
Self service is not a preferrd way to bank in hees parts of the world. They prefer to walk to the nearest branch always.
16th October 2014 07:44 AM
Slowly but surely, self-service would become more popular, as more and more customers get acquainted with it.
16th October 2014 04:37 AM
As for the young generation, technology is an essential part of their life since childhood. This make it easier for them to adopt to technology driven services much easier than others.
16th October 2014 03:49 AM
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