Thursday, 7 December 2023

Best Social Media Engagement Initiative is by Ping An Bank

5 min read

  • The winning bank introduced a digital avatar that matches the behavior of young customers. The bank uses it to interact with them on social media platforms like Bilibili, the largest youth online community in China. 
  • In 2023, the winning bank will be in the metaverse adding new experiences. This will provide customers real time interactive experience with the bank to explore their new banking products.
  • As a result of this campaign, the bank attracted more than one million fans and issued more than 200,000 savings cards. Through this initiative, it generated total amount of loans exceeding $2.5billion.
  • For providing an innovative interactive experience and attracting young customers, the Best Social Media Engagement Initiative is by Ping An Bank.
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