Best Customer Loyalty/Rewards Initiative is Rewards+ by UOB Singapore
5 min read
The winning bank’s platform provides a holistic view of rewards in one app. Customers can receive personalised deals, grab exclusive coupons, search for deals, track cash-back and rewards points, make QR payments and redeem their rewards, all on one platform.
UOB Rewards+ programme features the Bank’s proprietary digital engagement engine, which brings together best-in-class solutions in artificial intelligence (AI), machine learning and data analytics to personalise the reward experience for each customer that isproven to be awarding as the bank witnessed an increase of 11% in monthly unique UOB Rewards+ users
Number of monthly coupon visitors increased on an average of 50% month-on-month since the launch UOB Rewards+ launch as the bank continue to drive greater value for the customers and merchant partners.The bank also saw an increase of 14% in number of transactions for November 2022 against November 2021.
For the bank’s continued innovation in customer loyalty programs, the Best Customer Loyalty/Rewards Initiative is Rewards+ by UOB Singapore