Maya's 1-2-3 Grow Bundle Program, launched in July 2023, was recognised for its integrated approach to SME banking, offering payments, business deposits, and unsecured loans up to PHP 2 million ($35, 534) within three months of use. The program led to a 35% increase in merchant sign-ups and a 124% reduction in customer acquisition cost, making digital banking more accessible to SMEs, especially those from outside of Metro Manila that make up 70% of borrowers. Maya’s focus on SME banking, supported by partnerships with large anchor clients and proprietary underwriting models, demonstrates its commitment to addressing the fragmented SME financial services ecosystem and expanding access in underserved areas.