E.SUN Bank established four new digital platforms in support of its digital strategy to simplify digital channels and user experience, becoming the first bank in Taiwan using micro-frontend architecture in mobile/internet banking.  The bank redesigned over 1,100 pages for consistency across devices. This led to a 10% increase in homepage dwell time, a 25% reduction in bounce rate, and significant growth in cross-sell rates. For its innovative design and improved user experience, the award for Best Customer Experience Initiative in Taiwan goes to E.SUN Bank’s ‘5A Digital Customer Strategy’.