• Published on 21 September 2023
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Salmon launches Salmon Credit to enhance customer experience

Consumer fintech Salmon announced the launch of Salmon Credit – its first credit line product with built-in QR Ph payment options, providing a simple and familiar way for Filipinos to make payments at more than 600,000 QR Ph-enabled merchant locations across the country.

Salmon Credit grants customers easy and flexible access to credit, funding their daily spending needs without requiring a separate loan application for each purchase. Customers will see their initially awarded credit limit increase as they make more purchases and repayments with Salmon Credit, subject to certain conditions being met. This new product will initially be available exclusively to existing Salmon customers and will later become open to the general public as well.

Salmon Credit customers will be able to either instruct Salmon to disburse their available limit to any Instapay-enabled bank account or e-wallet or make payments at locations accepting QR Ph, including those of GCash, PayMaya and many others, which are widely used by millions of Filipinos.

Raffy Montemayor, co-founder of Salmon, commented: “The launch of Salmon Credit marks a significant milestone for Salmon. The Salmon app now offers many interactive features to make it simpler for existing customers to get, use and repay credit. This engaging product, which will soon be rolled out to the general public, has integrated QR Ph payment functionality and can be accessed via the Salmon app. This product is particularly well suited for the Philippines, where merchants enabled to process QR Ph purchases outnumber those with Visa/Mastercard terminals by a factor of 10:1. We believe that this will become a popular product to enable credit access for millions of Filipinos.

The great user experience is made possible by Salmon’s data-centric approach and AI, which helps us to better understand our customers and set personalised credit limits for them that evolve with customer needs. We believe this product will be well received by our valued customers and will help us to continue building long-term, mutually beneficial relationships with them.’’

Re-disseminated by The Asian Banker