The winning initiative expanded its vehicle financing offerings through collaborations with car dealerships, gaining direct access to frequent buyers. The bank used these ties to build a loyal customer base and offer special deals and terms to returning customers.
It has also reinforced its dominant position among leading private licensed commercial banks, outstripping its closest competitor by more than half in terms of market share. For these achievements, the award for Best Automobile Financing goes to Hatton National Bank’s Automobile Financing Initiative.