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Our research and analysis on FSI Customer Relationship Management
The following in-depth pieces represent our archive of research and analysis on FSI Customer Relationship Management .
OCBC’s AutoROME implementation led to improved customer service quality and productivity
AutoROME successfully improved OCBC's customer experience at the bank account opening stage while increasing opportunities for cross-selling.
China CITIC Bank employs data-oriented strategy to activate dormant card accounts
China CITIC Bank’s credit card activation rates improved 389% since implementing SAS’ marketing campaign, designed to improve credit card management.
E.Sun Bank casts gaze to Southeast Asia and China to deliver future growth
Joseph Huang, president of E.Sun Bank, discusses the bank’s strategies to boost market share and capture additional revenue growth.
Data and analytics are increasingly shaping financial services landscape
Emmanuel Daniel, President and CEO of The Asian Banker, discusses the evolution of the banking industry, the importance of having a comprehensive data information structure and the role of a CMO.
DataWorld 2012 offers critical insights into banks' data and analytics journey
DataWorld 2012 conference attempts to bridge the gap between the dream of data and analytics of tomorrow and its practical usage in financial services today.
Does Big Data lead to Big Business?
The availability of Single View of the Customer, combined with advanced real-time analytics, can help banks to create highly tailored offers to significantly improve customer response rate.
DataWorld 2012: Towards greater bank cost-efficiency and process optimisation
The Asian Banker’s DataWorld 2012 will address utilisation of social and predictive analytics as well as the impact of regulations on data and analytics, amongst various important issues.
Should banks engage in real-time marketing?
The proceedings of the teleconsultation session held with leading data & analytics practitioners on the practical issues, opportunities and challenges of engaging in real-time marketing.



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