The winning bank launched an upgraded mobile app in 2024, addressing the increasing demand for a personalised, accessible digital banking experience by offering customisable interfaces and artificial intelligence (AI)-powered financial management tools. As the first in Vietnam to introduce FacePay for secure, seamless transactions, the app has integrated nearly 2,000 partners, enriching the digital ecosystem. Now with 13 million active users, seven million daily transactions, and a 5.3% year-on-year increase in digital transactions, the banking app's customer satisfaction score has also risen to 95%, reflecting strong engagement and loyalty.