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SCBHK positions cards, instalments and payments as engines of flexibility and engagement

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SCBHK positions cards, instalments and payments as engines of flexibility and engagement
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Anshul Sabherwal, Head of Products for Credit Cards, Personal Loans and Payments at Standard Chartered Hong Kong, explains how the bank is using instalments, digital payments and cross-border capabilities to simplify money management, deepen engagement and sustain economics across cards and payments.

Retail payments and unsecured lending are undergoing rapid change. Digital wallets, instalment features and cross-border usage are reshaping how clients transact and how banks generate value.

At Standard Chartered Hong Kong, credit cards, instalments and retail payments are managed as interconnected capabilities rather than standalone products. The emphasis is on flexibility, simplicity and enhancing customer engagement rather than headline promotional features.
Anshul Sabherwal oversees this portfolio as Head of Products for Credit Cards, Personal Loans and Payments. His remit spans card propositions, instalment capabilities, foreign exchange services and cross-border retail payments.

Sabherwal discussed the Cathay co-branded credit card, the bank’s digital instalment capabilities and its approach to retail cross-border payments, addressing broader questions around card relevance, data insight and long-term economics. He focused on how these capabilities are designed to work together to support customer needs while remaining commercially sustainable.

Cathay credit card as an engagement and acquisition engine

Sabherwal described the Cathay co-branded credit card as a long-standing but continually evolving proposition. The Cathay card, most popular in the portfolio, first launched in 2016 as an Asia Miles card and enhanced in 2021, the product has been refined to simplify value propositions and segment benefits across different affluent tiers.

He explained that simplicity is central to the proposition. Miles are earned and redeemed automatically without caps, manual redemption or additional fees, reducing friction for clients who travel frequently.

Experience is the second dimension. The card provides access to Cathay lounges, including business and first-class lounges, with sharing privileges for family members. Sabherwal framed this as an experiential benefit rather than a transactional reward.

Segmentation forms the third dimension. Benefits are differentiated across emerging affluent, affluent and priority private clients, allowing clients who are newly affluent or new to Hong Kong to access premium travel privileges early in their relationship with the bank.

Digital instalments as a flexibility and risk management capability

Digital instalments were positioned as a core flexibility feature rather than a merchant-based buy-now-pay-later substitute. Sabherwal explained that clients can convert individual transactions or entire monthly statements into instalments through fully digital journeys.

He described how this capability has been progressively enhanced over the past 12 to 18 months using customer data, analytics and real-time interaction tools. Offers are tailored based on spending behaviour, risk profiles and customer needs.

Clients are able to choose between interest-based instalments and fixed-fee options, depending on preference. Sabherwal noted that some clients favour predictable fees rather than variable interest, particularly for large but infrequent expenses such as taxes, education or medical costs.

From a portfolio perspective, he said instalments perform better than traditional revolving credit. Planned repayment schedules support better cash-flow management, resulting in lower delinquency and stronger portfolio quality.

He added that the bank has observed strong growth in instalment usage across transaction volumes, outstanding balances and customer adoption.

Personalised pricing, automation and scalable execution

Sabherwal explained that instalment pricing is increasingly personalised. Rather than relying on a single headline annual percentage rate, pricing reflects customer behaviour, risk profiles and engagement patterns.

This personalisation is supported by straight-through processing. Clients self-serve by selecting transactions, tenors and repayment structures digitally, with most requests processed automatically without manual intervention.

Automation is essential because many instalment transactions involve relatively small ticket sizes.

Where clients disengage mid-journey or require clarification, targeted human follow-up is triggered. However, the majority of flows remain end-to-end digital.
He positioned this operating model as a deliberate balance between scale, efficiency and customer choice.

Credit cards, wallets and the evolving payment form factor

Addressing the relevance of credit cards, Sabherwal argued that while form factors evolve, the underlying need for a simple way to execute transactions and flexibility to repay remains constant.

He traced the evolution from magnetic stripe to chip, contactless, mobile wallets and super-apps, noting that in most cases the credit card remains the underlying funding source even as interfaces change.

He cited personal usage examples, including linking the Cathay credit card to Alipay and WeChat Pay when travelling in mainland China, allowing him to earn miles and access instalment features while using locally accepted wallets.

This consolidation simplifies money management. Clients avoid fragmented funding mechanisms and multiple statements, even when transacting across borders.

Sabherwal concluded that the credit card will continue to evolve as an embedded funding engine within new payment experiences rather than being displaced by them.

Cross-border payments as a transparency and convenience proposition

Retail cross-border payments were described as a core component of the payments portfolio. Sabherwal noted that while domestic payments have become frictionless, international transfers remain complex due to multiple stakeholders.

The bank’s objective, he said, is to make cross-border payments feel as simple and transparent as local transfers. This has involved working with payment partners to simplify rails and customer journeys.

For major corridors including the United Kingdom, the United States, the eurozone, Australia and Singapore, near-instant transfers are available with clear visibility on fees, foreign exchange rates and delivery timelines.

He also highlighted same-day renminbi payments to mainland China through integrated clearing systems, positioning transparency and predictability as key differentiators.

Simplifying money management while sustaining economics

Sabherwal consistently framed cards, instalments and payments around simplicity. Products are designed to reduce friction, give clients choice and support better financial planning.

Digital instalments are positioned not only as a revenue tool but as a way to encourage responsible repayment behaviour and deeper engagement, supported by personalised pricing and automation.

Credit cards, in his view, remain relevant as funding engines even as wallets and interfaces evolve. The form changes, but the underlying proposition persists.
Cross-border payments extend this approach internationally, focusing on speed, transparency and convenience rather than complexity.

Across all three areas, Sabherwal emphasised that sustainable economics come from aligning customer convenience with disciplined pricing, risk management and operational efficiency.

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