The winning institution has redefined merchant services by introducing an innovative platform that seamlessly integrates gamified marketing campaigns, AI-driven insights and privacy-preserving computing. Recognising the evolving needs of businesses in a highly digitalised economy, the winner’s A+ Rewards by Antom has transformed from an e-voucher marketplace into a comprehensive merchant growth engine that enhances customer engagement and drives sales. By leveraging the winner’s Privacy-preserving Computing tech and AI-powered tools, the platform enables merchants to optimise their offerings, customise promotions and enhance customer retention. Its seamless integration with key digital payment channels and loyalty ecosystems has significantly improved conversion rates, making it a preferred choice for businesses across multiple industries. With a strong focus on scalability and cross-market expansion, the initiative has successfully supported a growing number of small and large enterprises, helping them adapt to evolving consumer behaviour and digital payment trends. For its cutting-edge approach to digital merchant solutions, AI-driven personalisation and commitment to business growth, A+ Rewards by Antom is awarded the Best Merchant Service in Asia Pacific.