Friday, 2 December 2022

Best Mobile Banking Application in Vietnam - VPBank NEO

5 min read

By The Asian Banker

The best mobile app provides a wide range of relevant functionalities and financial and non-financial features to attract a maximum number of active users, ensure a high level of security and enhance user experience.

The winning bank has leveraged mobile banking platform and integrated its services with its partner's apps to connect to 13 e-wallets. The bank integrated several intuitive functionalities on its app to provide personalised experience such as gamification, app search optimisation, automation marketing, and content personalisation. The mobile banking platform enabled the growth in new customer acquisition, which saw an 84% increase. It recorded more than 80% monthly active digital users. The bank was able to almost double its online transaction volume in 2021. The Best Mobile Banking Application in Vietnam is VPBank NEO.

 

About The Asian Banker

The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The global research company has offices in Singapore, Malaysia, Hong Kong, Beijing and Dubai as well as representatives in London, New York and San Francisco. It has a business model that revolves around three core business lines: publications, research services and forums. Visit www.theasianbanker.com for details.

You may visit the Excellence in Retail Financial Services page at  http://awards.asianbankerforums.com/retailfinancial/

 

For further information on the collaterals for winning banks, please contact:

Mr. Mobasher Zein Kazmi

Head of Research

Tel: (+61) 452 514 145

Email: mkazmi@theasianbanker.com



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