Monday, 22 April 2024

Best CRM Implementation award - Axis Bank and CRMNEXT

5 min read

By The Asian Banker

The winning bank has implemented unified customer relationship management (CRM) platform “Technology Architecture” and “Pattern Based Autonoma Integration Engine”. The overall architecture put in place is ultra-scalable and can be adapted vertically or horizontally based on business volume and growth. The engine could reduce coding efforts by as much as 70% and benefit from zero downtime. Drag and drop Autonoma Integrations deliver real time alerts and warnings to identify and weed out potential failure points. After implementation the improvement in cross-sell ratio as a direct result of project is 65% and 35%. 

The Best CRM Implementation award goes to Axis Bank and CRMNEXT.

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