For its AI deployment delivering hyper-personalised engagement and driving revenue, the award for Best AI for Customer Personalisation Technology Initiative goes to OCBC.

OCBC has implemented comprehensive AI capability with over hundred AI models in production. It implemented a recommendation engine combining generalisation and memorisation techniques across push and pull channels to deliver personalised interactions. Over 30% of customers engaged with personalised offers and the click-through rates increased sixfold for real-time banners. AI led to significant increase in revenue, with 40% of sales being driven by personalised engagement. Its new AI-powered trading recommendation tool led to significant increase in trading among younger clients.