For deploying enterprise-wide AI and GenAI to automate operations, enhance decisioning, and drive revenue and efficiency, the award for Best AI-Based Analytics Initiative goes to Kasikorn Business Technology Group.

In 2024, the bank implemented several AI and Generative AI models across marketing, asset intelligence and internal operations. It developed a domain-specific financial LLM, outperforming open-source benchmarks, while its multi-agent platform enabled real-time automation. These AI initiatives that doubled campaign conversion rates, reduced manual KYC by over 95%, and cut asset appraisal time by 90%. Applications extended to fraud detection, regulatory compliance and HR, supporting thousands of employees and significantly enhancing operational productivity