TBC Bank Uzbekistan (TBC UZ) has issued over 500,000 Salom Cards, its flagship debit card and daily banking product, in the first six months since its rollout. Following the late-2024 soft launch and gradual rollout of Salom Card, TBC UZ has seen strong demand for the product, which serves as the primary entry point into TBC Uzbekistan’s wider digital banking ecosystem – Central Asia’s largest with 19.7 million users. Alongside TBC UZ, the ecosystem includes Payme, a digital payments app for individuals and small businesses, and Payme Nasiya (Payme Instalments), a fast-growing instalment credit business. Salom card has quickly become a clear favourite among customers in Uzbekistan, who are drawn to an unparalleled range of benefits unavailable elsewhere on the market. These include 12% interest on balances, free cash top-ups, free ATM withdrawals and 5% cashback with partner merchants. Available free of charge to customers over 18, the card enables customers to seamlessly manage their finances through an easy-to-use, fully digital interface in the TBC UZ mobile app. Today, Salom card ranks among the fastest-growing banking products in Uzbekistan, fueling the expansion of TBC Uzbekistan’s digital banking ecosystem by attracting new customer segments and enabling cross-sell opportunities with the ecosystem’s other offerings, which include lending, payments, BNPL and more. Nika Kurdiani, CEO of TBC Uzbekistan, commented, “As the core entry point into our digital banking ecosystem, Salom Card is playing a key role in growing our customer base and introducing customers to the wider range of products we offer. With its unique range of benefits, we have seen rapid growth in demand for this product, as it has emerged as a firm favourite among Uzbekistan’s consumers. We’re delighted to offer a product that truly resonates with our customers and remain committed to raising the bar for financial services in the country.” Redisseminated by The Asian Banker
