OCBC cements its position as a regional retail banking leader with multiple awards for innovation, wealth advisory, engagement and personalisation. • OCBC earned top honours for integrating digital platforms with advisory-led wealth services for affluent and emerging affluent clients. • OCBC was recognised for Best Digital Payment Service and Best Personalisation Initiative, reflecting its real-time, insight-driven solutions. • The bank’s inclusive “Workplace as a Second Home” initiative secured the award for Best Employee Engagement Initiative in the region. Singapore, 9 June 2025 –OCBC has been named Best Wealth Management Bank in Singapore, Best Digital Payment Service, Best Employee Engagement Initiative and Best Personalisation Initiative in Asia Pacific at The Asian Banker International Excellence in Retail Financial Services Awards 2025. The awards recognise OCBC’s strengths in digital innovation, client-centric services and inclusive workplace culture. Strengthening wealth management with digital tools and advisory-led services OCBC continues to expand its wealth management franchise by integrating digital platforms with a client-focused advisory model. It has built a strong position in the emerging affluent and affluent segments, supported by a broad range of investment options and an emphasis on relationship management. A central feature of its approach is the Financial OneView platform, which provides customers with a consolidated view of their assets and liabilities. This tool has enhanced transparency and engagement, leading to increased portfolio activity and stronger adoption across the client base. OCBC’s capabilities in bancassurance and cross-border investment solutions also support both domestic and international clients. Its decision to offer fully digital account opening for foreign investors was a first in Singapore and has made wealth services more accessible to overseas clients seeking regional exposure. These efforts contribute to a more coherent, data-driven wealth strategy, enabling the bank to maintain growth while improving customer value and experience. Enhancing digital payments with a practical cross-border solution OCBC’s Pay-to-Wallet service provides a more efficient way to send funds from Singapore to China. It allows users to make transfers directly to Alipay and WeChat Pay wallets using only the recipient’s China ID name and mobile number, removing the need for bank account details or intermediaries. The service is built on real-time payment infrastructure and Visa Direct technology, enabling instant, zero-fee transfers with added security features. This has made it more convenient and affordable for customers, leading to an increase in remittance volumes. By focusing on ease of use and accessibility, OCBC has delivered a cross-border payments solution that addresses common pain points for individuals and small businesses. Building an inclusive and responsive work environment OCBC has placed employee engagement at the centre of its organisational culture through the Workplace as a Second Home initiative. This programme fosters a more inclusive and supportive environment, with activities and policies designed to promote work-life balance and staff recognition. Professional development is supported through continuous learning programmes, including on-demand video training and structured leadership development. Mentorship initiatives also offer personalised guidance to employees seeking to build longer-term skills and advance their careers. The bank has also improved internal communication through channels such as the Innovation Community Portal and Contact Centre Feedback Mailbox, which help surface ideas and address operational issues. Feedback from employee engagement surveys suggests that these efforts have had a positive impact on staff satisfaction and morale. Delivering relevant customer experiences through the responsible use of AI OCBC uses an in-house artificial intelligence (AI) engine within its mobile app to tailor financial experiences based on real-time behavioural data. This system enables the bank to deliver more relevant content and recommendations throughout a customer’s entire banking journey. A key part of this initiative is a privacy framework that ensures customer data is protected and handled responsibly. This helps maintain user trust while delivering insight-led services that are aligned with individual needs. By combining personalisation with strong data governance, OCBC is refining its approach to customer engagement in the digital space, with a focus on both usability and transparency. A balanced approach to digital progress and customer value OCBC’s efforts across wealth management, digital payments, employee engagement and personalisation reflect a clear strategy focused on innovation, operational efficiency and customer needs. These achievements are the result of strong teamwork, consistent execution and a commitment to placing customers at the centre. Through practical and responsible solutions, the bank continues to strengthen its retail banking proposition in Singapore and the region. About Excellence in Retail Finance Awards The Excellence in Retail Finance Awards is recognised as the industry’s most rigorous and prestigious benchmarking programme for retail financial services. Over the past 20 years, it has become the gold standard for celebrating leadership, innovation, and customer-centric performance, including support for small businesses. This year, the awards evaluated over 700 retail banks, digital banks, and financial platforms globally using a balanced scorecard of 10 key metrics, spanning customer experience, product innovation, financial strength, and digital transformation. You may visit the Excellence in Retail Financial Services Awards gallery at https://www.facebook.com/pg/TheAsianBanker/photos/?tab=album&album_id=10157080239284804 Media contact: Genivi Factao Editor TAB Global Email: gfactao@tab.global
