Hang Seng Bank’s recent survey on credit card spending found that over 60% of respondents are more likely to spend frequently when offered dining and grocery privileges. At the same time, 90% of the respondents said cash rebates and credit card reward programmes are major motivators for frequent spending. In response to these consumer preferences, Hang Seng has upgraded its enJoy Card by expanding its dining offers through an extended collaboration with yuu Rewards by DFI Retail Group. Alongside its existing shopping offers and rewards, the enhanced enJoy Card now offers more benefits to customers while further supporting local retail and dining industries. The survey, which studies how credit card rewards support daily consumption, showed that over 80% of respondents choose to shop at designated chain stores, supermarkets, pharmacies or restaurants to earn credit card rewards and discount offerings, indicating reward programmes and cash rebates continue to be widely valued by customers. As a credit card designed for everyday spending, Hang Seng enJoy Card has partnered with yuu Rewards since 2020, allowing customers to earn up to 4x yuu Points through their daily purchases while enjoying payment convenience and rewarding benefits at the same time. Rannie Lee, head of wealth and personal banking at Hang Seng Bank, said: “In partnership with the renowned DFI Retail Group for over 17 years, the Hang Seng enJoy Card has become one of the most widely used credit cards in Hong Kong. With its unique positioning, enJoy Card is the only credit card in the market which exclusively collaborates with yuu Rewards. By enhancing the enJoy Card’s everyday privileges, we offer remarkable dining offers from Monday to Sunday, and exciting spending rewards for our customers while further supporting Hong Kong’s local retail and dining industries." Wee Lee Loh, DFI Retail Group chief digital and yuu Rewards officer, said: "Our longstanding partnership with Hang Seng Bank has been instrumental in building yuu into a comprehensive rewards experience for our members. This latest campaign significantly elevates our dining offers through collaborations with KFC, Pizza Hut, Starbucks and Maxim’s Chinese Cuisine. It is not only a testament to our commitment to offer the most amazing rewards to our members but also marks a new phase of deeper strategic partnership with the Hang Seng enJoy Card and our valued dining partners". Recent data from the Census and Statistics Department showed that Hong Kong’s total retail sales value rose 3.8% year-on-year (YoY) in August, marking the fourth consecutive month of growth. Meanwhile, overall credit card spending on dining and groceries across the city increased by around 10% YoY as of August 2025. Exclusive privileges for Hang Seng enJoy Card customers: •enJoy Every Taste - Everyday upgraded dining offers at nearly 400 restaurants: Cardholders can enjoy special discounts of up to 50% at selected dining outlets, such as Maxim’s Chinese Cuisine, KFC, Pizza Hut and Starbucks. Welcome rewards worth up to HKD 900 ($115.80 ) and annual fee waiver: From now until 31 December 2025, new enJoy Card customers can receive a welcome reward of up to 120,000 yuu Points (equivalent to HKD 600 [$77.20]) and HKD 300 ($38.60) Maxim’s Chinese Cuisine e-voucher upon successful application. Year-round exclusive shopping discounts at 1,700+ retail stores: Cardholders enjoy privileges at retail partners such as Wellcome, Market Place, Mannings, 7-Eleven and IKEA, and earning up to 4x yuu Points at selected enJoy Card partners. Re-disseminated by The Asian Banker
