Tuesday, 3 October 2023

DFS and Ant Group collaborate to enhance digital shopping experience via Alipay+

5 min read

DFS Group and Ant Group have announced a global strategic cooperation to enhance payments and marketing digitalisation across DFS’ network of retail and online stores.

As consumer habits shift towards digital lifestyles, DFS will leverage Alipay+ to offer an end-to-end digital experience, engaging with its customers pre, during and post-shopping, across 36 stores in 15 markets, and 12 online shops in four markets.

The partnership will see DFS and Ant collaborating on:

  • Deploying marketing cooperation – Increasing visibility of DFS directly within Alipay and Alipay+ partner wallets' apps and mutually offering more targeted, personalised and relevant rewards for shoppers, including exclusive offers.
  • Integrating Alipay+ as a payment option, allowing cross-border payment acceptance from mobile wallets – Enabling travellers from the Chinese mainland, Hong Kong SAR, Malaysia, Philippines, South Korea and Thailand to simply pay using their home mobile wallet, enjoy greater convenience, security and better foreign exchange rates. Via Alipay+, DFS will be able to accept cross-border payments from Alipay (Chinese mainland), AlipayHK (Hong Kong SAR), Touch ‘n Go eWallet (Malaysia), Kakao Pay (South Korea) and TrueMoney (Thailand).
  • Driving online-to-offline experience –DFS has launched Alipay+ D-Store within the Alipay app to allow Chinese tourists to shop from DFS at any time, including reserving their favourite products and collecting them in-store or having them delivered. Alipay+ D-Store is a digital store solution that provides a suite of toolkits to digitalise merchants' business, operation and marketing.
  • Exclusive #moneycannotbuy experiences – DFS and Alipay are developing innovative membership privileges such as tier-matching, premier foreign exchange rate and projects that provide exclusive in-store experience.
  • Improving post-shopping experience – By improving the tax refund experience in DFS stores, tourists are able to enjoy more convenient and efficient tax refund services. Tourists can follow DFS mini-programme in Alipay to receive the most updated news and benefits anytime anywhere.

Long Chiu, executive vice president of global marketing and digital ventures at DFS Group, said: “This alliance with Ant Group is not just about numbers and statistics, it's about creating a seamless and exceptional experience for travellers and shoppers. Our commitment to excellence and customer satisfaction will be elevated to new heights through this collaboration. With Ant's expertise and our passion for innovation and providing unforgettable services, there is no doubt that we will achieve remarkable success together.”

Since DFS’ and Ant Group’s partnership in 2014, their cooperation has transformed from Alipay acceptance in Hong Kong SAR, to payment and digital marketing innovation all over the world. In the first half of 2023, spending by Alipay users increase three times at DFS stores, compared to the year before.

Cherry Huang, general manager of Alipay+ offline merchant services, Ant Group, said: “We are excited to strengthen our partnership with DFS, evolving to now incorporating more mobile wallets, marketing capabilities and D-Store online-offline integration via Alipay+. DFS is a favourite retail destination amongst tourists right at the beginning and end of their trip, and we believe this partnership will sweeten travellers’ experiences. As travel resumes, we aim to help more brands cater to these new digital-first habits and drive continued visibility and growth for them.”

The expanded partnership comes as global travel resumes. Consumers today have greater expectations of digital experiences, driven by the strong adoption of mobile wallets, that will shape travel and retail experience, making it vital for brands to adapt to these new needs. Through the end of 2023, DFS and Alipay+ will jointly launch the Summer Campaign, the National Day Holiday campaign and also the Christmas and New Year Campaign, which will offer an enhanced digital experience to shoppers.

Alipay+ is a suite of global cross-border digital payments and marketing solutions designed to enable businesses, especially small and medium-sized businesses, to process a wide range of mobile payment methods and reach one billion regional and global consumers, through one-time integration and simple technical adaption. In addition to payments, Alipay+ also provides a suite of marketing solutions to help merchants reach and engage with consumers.

Re-disseminated by The Asian Banker

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