The winning bank aims to extend the core business banking facilities to its customers through digital and mobile channels. Through data collection from the small and medium enterprise (SME) digital platform, it prioritised the User Interface (UI) in defining the user experience (UX).
The bank launched its Digital SME financing solution with a streamlined process. A WhatsApp automated customer journey, implemented via strategic partnership, has been instrumental in driving a 20% increase in leads for the overall funnel. The bank also enhanced and shortened the customer onboarding process for fully remote business current accounts, from 3 days to 24 hours which resulted in a 30% reduction in time spent applying online
For implementing a customer-centric approach in creating its Digital SME platform, and helping customers open and manage their accounts online from start to finish, the bank with the Best SME Financing is Alliance Bank Digital.