The winning bank is at the forefront of digital transformation of its retail banking services in Taiwan. This reinforces its dominant position in key product positioning in markets for payment, bancassurance, personal loans, credit & debit card and wealth management.
Attribute to the bank’s leading digital sales capability in the market, the bank is first in market share for bancassurance,card spending volume, and loans, and leads in the number of users of digital services. Digital acquisition for personal loans and mortgage is around 100% and 80% respectively
The bank introduced its latest omni-channel integration initiative called Phygital Banking, and continues to update its Home Bank mobile banking app to incorporate third-party payment partners. As a result, digital account opening saw 70% year-on-year growth, with monthly active mobile users accounting for 68%. Retail deposits grew by 17% in 2022, well ahead of peers in Taiwan.
For its achievements in digital transformation, sales capability and strong branding, the Best Retail Bank in Taiwan is CTBC Bank.