The winning bank is one of the first banks in Vietnam to offer comprehensive private banking services. It has cornered a 20% market share. The total asset under management of high-net-worth individuals (HNWI) reached $7.2 billion (VND 170 trillion) in 2022, or 16% year-on-year growth. The bank has strengthened its service capabilities by introducing a comprehensive product portfolio covering a wide selection of value-added services for HNWI in health care and lifestyle services. The bank built an effective talent pool in serving HNWI by launching a Private Banking Centre in Hanoi in 2021 and recruiting 97 trained private bankers and 267 relationship managers across the country. For its strengths in private banking and an effective talent pool, the Best Private Banking Service in Vietnam is from Bank for Investment and Development of Vietnam (BIDV).
