Tuesday, 30 May 2023

Best Digital Business Model in Vietnam

5 min read

  • This winning bank’s digital business model prioritises customer engagement with a robust brand strategy and a reliable go-to-market plan. The bank targeting the "why not?" generation in Vietnam has achieved significant success, attracted 95 million impressions and reached 13 million unique users across various social media platforms
  • The bank attained the highest gross margin at 62.53%. It launched Inspire in August 2022 and has seen a rise in younger clients, as they engaged in the program's marketing activities, opened new current and savings accounts and set up long-term relationships with the bank. 
  • For its highly customised offerings and  effective campaigns, the Best Digital Business Model in Vietnam is Inspire by Techcombank.
Diary of Activities