This winning bank’s digital business model prioritises customer engagement with a robust brand strategy and a reliable go-to-market plan. The bank targeting the "why not?" generation in Vietnam has achieved significant success, attracted 95 million impressions and reached 13 million unique users across various social media platforms
The bank attained the highest gross margin at 62.53%. It launched Inspire in August 2022 and has seen a rise in younger clients, as they engaged in the program's marketing activities, opened new current and savings accounts and set up long-term relationships with the bank.
For its highly customised offerings andeffective campaigns, the Best Digital Business Model in Vietnam is Inspire by Techcombank.