• Published on 27 July 2022
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BBVA appoints Pierre Goffin new country manager for France

BBVA has recently appointed Pierre Goffin the bank's new Country Manager for France. Pierre has more than 25 years' experience in corporate and investment banking and will oversee business in this market. His main objective will be to strengthen relations with large corporations and the leading institutional and investor community in France.

Pierre Goffin, 47, has held several leadership positions in the French banking sector during his career. He was Head of Corporate Banking at Commerzbank in France from 2015 to 2022, after starting his career at Deutsche Bank in 1998 in the coverage team in Paris. He then joined the Frankfurt branch, where he managed the EMEA region as part of the syndicated loans team. In 2007, he joined Commerzbank as relationship manager overseeing a major portfolio of French multinational customers, before taking over global corporate banking.

Mr. Goffin brings vast knowledge of the French corporate market to BBVA, with a special focus on debt structuring products.

Goffín says "Overseeing BBVA's business in my country is both an honor and a privilege. I am aware of how important my new responsibilities are and believe that I have the strongest support, not to mention the brightest growth outlook of any bank in Europe. BBVA is undoubtedly a guarantee of quality advice and long-term vision for customers."

BBVA has had operations in France for 120 years through its Paris branch, which is BBVA Group's oldest. Over these years, BBVA has established strong relationships with large French customers, companies and institutional investors, both in France and as part of their international expansion, particularly in Latin America, Spain, and Turkey.

BBVA combines its international footprint with in-depth knowledge of local markets, giving it a comprehensive view of the market that translates into tailored solutions to customers anywhere in the world.

Its wholesale banking division, BBVA Corporate & Investment Banking (BBVA CIB), brings together the activities of investment banking, markets, financing and transactional services for institutional investors and corporate clients. It has a strong global presence, providing services in 24 countries through an extensive team of experts, including investment banking specialists and advisors in specific industries and sectors.

BBVA CIB offers a wide range of value-added products and financial solutions, for the simplest needs and for the most complex ones. Its mission is to help clients to carry out their projects and achieve their business, transformation and sustainability objectives, whether they are local or international.

Re-disseminated by The Asian Banker