- Published on 23 November 2022
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Best Big Data and Analytics Initiative goes to CIMB
The winning bank expanded its data analytics with several ecosystems such as Big Data infrastructure powered by Oracle and SAS; an intelligent campaign management system called iCAMS; business intelligent dashboard called QlikView, and Web Personalisation powered by Adobe Target and Data Management Platform (DMP). It supported the growth of the bank’s CASA, wealth and preferred segment, as well as secured and unsecured loans. The bank posted $20 million (MYR90 million) in revenues in 2021, solely driven by data analytics.
The Best Big Data and Analytics Initiative goes to CIMB.
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