Published July 14, 2011
Customer centric execution key consideration to successful mobile banking propositions
Convenience of use and a product offering that gels with customer lifestyle are some of the crucial considerations for those pursuing mobile banking.
Mobile banking offers new opportunities for banks looking to diversify from traditional branch and online channels. In particular, developing nations such as India and South Africa have witnessed a great uptake in mobile banking, as it offers huge potential for tapping into the unbanked population a...