Convenience of use and a product offering that gels with customer lifestyle are some of the crucial considerations for those pursuing mobile banking.

Date: July 14, 2011
Author: Manob Gupta
Categories: Banks We Like, Mobile Banking, Retail Banking
Keywords: Absa Bank, Price sensitivity, Value added services, Customer centricity

Mobile banking offers new opportunities for banks looking to diversify from traditional branch and online channels. In particular, developing nations such as India and South Africa have witnessed a great uptake in mobile banking, as it offers huge potential for tapping into the unbanked population a...