The availability of Single View of the Customer, combined with advanced real-time analytics, can help banks to create highly tailored offers to significantly improve customer response rate.

Date: October 22, 2012
Author: Vivekanand Gopalkrishnan
Categories: Data & Analytics, Data Management, FSI Customer Relationship Management
Keywords: Deloitte, Big Data, Data Aggregators, Single View of Customer, DataFlux, CRM, Collaborative Analytics, Real-Time Analytics

This article was co-authored by Sutowo, Director, Deloitte Analytics, Deloitte Singapore If you look up the term “Big Data” on Google, you will probably get twice as many hits as compared to the term “Crude Oil”. Has crude oil, which is indispensable in our daily lives, been displaced by Bi...