Published September 12, 2012
Should banks engage in real-time marketing?
The proceedings of the teleconsultation session held with leading data & analytics practitioners on the practical issues, opportunities and challenges of engaging in real-time marketing.
I. Introduction 1.The Asian Banker quarterly teleconsultation sessions serve as a platform to discuss practical problems that bankers across the region are facing, on key industry topics impacting the financial services industry today. 2. The following report provides a summary of the key points p...