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Published September 12, 2012
Should banks engage in real-time marketing? The proceedings of the teleconsultation session held with leading data & analytics practitioners on the practical issues, opportunities and challenges of engaging in real-time marketing. I. Introduction 1.The Asian Banker quarterly teleconsultation sessions serve as a platform to discuss practical problems that bankers across the region are facing, on key industry topics impacting the financial services industry today. 2. The following report provides a summary of the key points p... All visitors must register to gain access. Access to selected news, research and our regular e-newsletters is free for up to 10 days from publication. Please login now or subscribe/register.
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