Joseph Huang, president of E.Sun Bank, discusses the bank’s strategies to boost market share and capture additional revenue growth.

Date: February 05, 2013
Author: Baron Laudermilk
Categories: Cards, Data & Analytics, Deposits and Liabilities, FSI Customer Relationship Management , Retail Banking, Taiwan, Trade Finance, Transaction Banking
Keywords: E. Sun Bank, Joseph Huang, Chinatrust Commercial Bank, Citibank Taiwan, Data Mining, CRM

E.Sun Bank, Taiwan’s 12th largest bank in terms of asset size, successfully boosted market share across various product lines – from deposits to unsecured personal loans (UPL) – over the course of 2012. Although the bank’s size (in terms of branches, employees and assets) pales in comparison...