Data visualisation crucial to banks’ customer retention capabilities
Proceedings report from The Asian Banker’s teleconsultation session ‘Applying data visualisation for better customer insight and engagement’, on the evolution of mobile banking in Asia. December 19, 2013 | ResearchI. Introduction 1. The Asian Banker’s teleconsultation session, ‘Applying data visualisation for better customer insight and engagement’, facilitated discussions on the expansion of mobile banking and payments services developed by financial institutions. 2. The following report summarises the central points presented by the key speakers of the session, including main issues discussed, as well as the Question and Answer session that followed. 3. The objectives of the session were to discuss: II. In attendance Key participants in this teleconsultation were: 1. Cynthia Liaw, Head of Virtual Banking, Maybank Singapore III. Key discussion notes The following key discussion points were drawn from the dialogue and expanded below: 1. The evolution of mobile banking in Asia. IV. Detailed discussion notes 1. The evolution of mobile banking in Asia Please login to read the complete article. If you already have an account, you can login now or subscribe/register.
Categories: Channels, Customer Centricity, Data & Analytics, Data Management, Mobile Banking, Retail Banking, Technology & OperationsChannels,Customer Centricity,Data & Analytics,Data Management,Mobile banking,retail,technology, Channels,Customer Centricity,Data & Analytics,Data Management,Mobile Banking,Retail Banking,Technology & Operations, Keywords:Maybank Singapore, Actuate, MAS, IDA, Customer Retention, Data Visualisation Maybank Singapore, Actuate, MAS, IDA, Customer Retention, Data Visualisation
|