Social media platforms play increasingly crucial role for FIs reaching out to the mass affluent
Out of five million US HNWIs who utilise social media to help their financial decisions, 73% use LinkedIn – more than Facebook, Google+, and Twitter combined.
If recent developments on LinkedIn are of any indication, the networking site’s attempted image overhaul – to a more content-driven platform – underlines the rapid changes brought about by the digitisation of communication channels, with significant impact for the financial services industry.
In the finance world, where knowledge is king, financial professionals are scrambling to tap into their social networks to stay in the loop of the industry’s latest developments. That said, LinkedIn has proven to be a hit in financial circles. According to a
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, Technology & Operations
, Jennifer Grazel
, Eileen Loustau
, Peter Sands
, Standard Chartered Bank
, Social Media