The Asian Banker

Social media initiatives futile without contributing to enterprise value
Big Data and social media are among the top technology trends in banking today but can banks create value out of it?

May 10, 2013 | Levina Lim

At The Asian Banker Summit Technology Decision Makers Conference 2013 in Jakarta, the session, “Furthering the Technology Journey”, identified four top trends: mobile, social media, Big Data and the cloud, which are increasingly evolving into strategic priorities for banks today. While the case for investments in mobile banking is strong due to a more direct link between investment and return, smaller domestic banks are still cautious about investing in social media and Big Data. This is due to the difficulty of measuring returns from investments in social media and applying them in…

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Categories: Customer Centricity, Data & Analytics, Data Management, Innovation, Technology & Operations
Keywords: Asian Banker Summit 2013, Big Data, Sentiment Analysis, OCBC, Robinsons, Thomson Reuters, Beyond Analysis, Paul Alexander
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