The Asian Banker

Analytics show Cyber Monday sales up 27%
Thanks to analytics predictions, retailers rolled out online sales and promotions earlier this year resulting in $1.5b in sales, a large boost over last year’s.

Nov 27, 2012 | Timothy Shim

Several years ago with the increase in online sales came about the phenomenon known as Cyber Monday, when consumers waited till after the Thanksgiving holidays to snap up items on sale right from the comfort of their homes or offices. This year, retailers now savvy to the trend have started sales early, extending sales on everything from electronics to fashion wear, to cover the entire weekend. IBM on its Digital Analytics Benchmark blog recently said that, “All signs point to Cyber Monday being a banner year.” Web analytics provides behaviour-based marketing and campaign attributions…

Please login to read the complete article. If you already have an account, you can login now or subscribe/register.

Categories: Data & Analytics, Data Management, Innovation, Technology & Operations
Keywords: Cyber Monday, IBM, Cloud Computing, Digital Analytics
Add a new comment:

Allowed tags: <b><i><br>

Comments (0)

Show Less
About us | Jobs and Internships with us | Contact us | Advertise with Us | | Privacy Policy | Copyrights Requests | Legal Notice | Feedback
RSS FeedRSS Feed | Follow us on Linkedin Twitter Facebook
Copyright 2014, The Asian Banker. All Rights Reserved .