Banking in Brief
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Does Big Data lead to Big Business?
Date: Oct 22, 2012The availability of Single View of the Customer, combined with advanced real-time analytics, can help banks to create highly tailored offers to significantly improve customer response rate.
Author: Vivekanand Gopalkrishnan
Categories: Data & Analytics, Data Management, FSI Customer Relationship Management
Keywords: Deloitte, Big Data, Data Aggregators, Single View of Customer, DataFlux, CRM, Collaborative Analytics, Real-Time Analytics