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China CITIC Bank employs data-oriented strategy to activate dormant card accounts
Date: Feb 07, 2013China CITIC Bank’s credit card activation rates improved 389% since implementing SAS’ marketing campaign, designed to improve credit card management.
Author: Baron Laudermilk
Categories: Cards, China, Customer Centricity, Data & Analytics, Data Management, FSI Customer Relationship Management , Retail Banking, Technology & Operations
Keywords: China CITIC Bank, SAS, Data Modeling, SAS EM, SAS DM