Banking in Brief
We follow bloggers who provide alternative, meaningful, serious and sometimes irreverent insights into the industry
Our archives on Real-time Marketing
Should banks engage in real-time marketing?
Date: Sep 12, 2012The proceedings of the teleconsultation session held with leading data & analytics practitioners on the practical issues, opportunities and challenges of engaging in real-time marketing.
Author: Tiah Wen Li
Categories: Data & Analytics, FSI Customer Relationship Management , Risk & Performance
Keywords: Real-time Marketing, OCBC, Donald MacDonald, Vinod Krishna, IBM, Cross-selling
Is real-time marketing the right tool?
Date: May 25, 2012Smarter customers are re-writing the rules of engagement, being driven by three key trends, how is this relevant to the way business is done today?
Author: Vinodh Kishna Nagaiyan
Categories: Data & Analytics, Data Management, FSI Customer Relationship Management
Keywords: Real-time marketing, Social media