Banking in Brief
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Our archives on Real-Time Analytics
Asian banks keen on pursuing analytics-driven marketing initiatives across channels
Date: May 08, 2013Tapping into high-performance analytics and sentiment analysis the next frontier for banks ready to take the leap.
Author: Levina Lim
Categories: Australia, Channels, Customer Centricity, Data & Analytics, Data Management, FSI Customer Relationship Management , Hong Kong, Indonesia, Singapore, Taiwan, Technology & Operations, UAE
Keywords: Real-Time Analytics, CBA, Bank Mashreq, Sentiment Analysis, Big Data, ICICI Bank, Citibank, LBD, OCBC, HSBC, ANZ
Does Big Data lead to Big Business?
Date: Oct 22, 2012The availability of Single View of the Customer, combined with advanced real-time analytics, can help banks to create highly tailored offers to significantly improve customer response rate.
Author: Vivekanand Gopalkrishnan
Categories: Data & Analytics, Data Management, FSI Customer Relationship Management
Keywords: Deloitte, Big Data, Data Aggregators, Single View of Customer, DataFlux, CRM, Collaborative Analytics, Real-Time Analytics