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OCBC’s AutoROME implementation led to improved customer service quality and productivity
Date: Feb 28, 2013AutoROME successfully improved OCBC's customer experience at the bank account opening stage while increasing opportunities for cross-selling.
Author: Durva Lakhlani
Categories: Branch Banking, Channels, Customer Centricity, Data & Analytics, FSI Customer Relationship Management , Retail Banking, Technology & Operations
Keywords: AutoROME, OCBC, Pegasystems, CX, Donald Macdonald, FNA