Banking in Brief
We follow bloggers who provide alternative, meaningful, serious and sometimes irreverent insights into the industry
Our archives on Donald Macdonald
OCBC enhances data analytics capabilities to drive business value
Date: Apr 12, 2013Donald MacDonald, head of OCBC’s group consumer analytics and decisioning division, discusses the bank’s data analytics capabilities and its focus on value-added initiatives.
Author: Levina Lim
Categories: Customer Centricity, Data & Analytics, Data Management, FSI Customer Relationship Management , Technology & Operations
Keywords: OCBC, Donald MacDonald, OSPL, GE, CRM, Infographics, OCBC ROME
OCBC’s AutoROME implementation led to improved customer service quality and productivity
Date: Feb 28, 2013AutoROME successfully improved OCBC's customer experience at the bank account opening stage while increasing opportunities for cross-selling.
Author: Durva Lakhlani
Categories: Branch Banking, Channels, Customer Centricity, Data & Analytics, FSI Customer Relationship Management , Retail Banking, Technology & Operations
Keywords: AutoROME, OCBC, Pegasystems, CX, Donald Macdonald, FNA
Should banks engage in real-time marketing?
Date: Sep 12, 2012The proceedings of the teleconsultation session held with leading data & analytics practitioners on the practical issues, opportunities and challenges of engaging in real-time marketing.
Author: Tiah Wen Li
Categories: Data & Analytics, FSI Customer Relationship Management , Risk & Performance
Keywords: Real-time Marketing, OCBC, Donald MacDonald, Vinod Krishna, IBM, Cross-selling