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Our archives on Donald Macdonald
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OCBC enhances data analytics capabilities to drive business value
Donald MacDonald, head of OCBC’s group consumer analytics and decisioning division, discusses the bank’s data analytics capabilities and its focus on value-added initiatives.
OCBC’s AutoROME implementation led to improved customer service quality and productivity
AutoROME successfully improved OCBC's customer experience at the bank account opening stage while increasing opportunities for cross-selling.
Should banks engage in real-time marketing?
The proceedings of the teleconsultation session held with leading data & analytics practitioners on the practical issues, opportunities and challenges of engaging in real-time marketing.




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