Banking in Brief
We follow bloggers who provide alternative, meaningful, serious and sometimes irreverent insights into the industry
Our archives on Customer Behaviour
Interview transcript: Richard Braddock, Executive Chairman, Mozido
Date: Sep 27, 2012Richard Braddock, Executive Chairman of Mozido discusses the organisation’s business model, reaching the unbanked segment, as well as innovation and leadership in the current marketplace.
Categories: Channels, Innovation, Mobile Banking, Retail Banking, Technology & Operations
Keywords: Richard Braddock, Mozido, Customer Behaviour Analytics, NFC, Mobile Commerce, mVault TM, MoneyGram, TCS, Michael Liberty, Citibank, Priceline
Customer data is gateway to the future: predictive analytics
Date: Apr 03, 2012The use of predictive analytics involves banks utilizing their existing data to glean a better understanding of their customers to achieve growth and expansion.
Author: Lalitha Sivanesan
Categories: Data & Analytics, FSI Customer Relationship Management , Risk & Performance
Keywords: Predictive Analytics, Customer Segmentation, Customer Behaviour, Cross-Sell, Customer Screening
While sales and service integration proceeds, banks still struggle in measuring campaign profitability
Date: Sep 09, 2011Despite a refined and more granular segmentation, higher campaign automation and centralised campaign management, most banks in the region still rely heavily on untargeted and unsolicited marketing.
Categories: Data & Analytics, Emerging Markets, FSI Customer Relationship Management , India, Indonesia, Malaysia, Thailand
Keywords: Data Silos, Best Practices, Infrastructure, Customer Behaviour