Richard Braddock, Executive Chairman of Mozido discusses the organisation’s business model, reaching the unbanked segment, as well as innovation and leadership in the current marketplace.
The use of predictive analytics involves banks utilizing their existing data to glean a better understanding of their customers to achieve growth and expansion.
Despite a refined and more granular segmentation, higher campaign automation and centralised campaign management, most banks in the region still rely heavily on untargeted and unsolicited marketing.
